An empirical investigation of the impact of social media tool usage on employees work performance among Ghana Commercial Bank Workers

Goal: The motivation of this paper is to forge and foster an insightful comprehensive understanding social media potential its possible impact on Ghana Commercial Bank employees’ performance. Design / Methodology Approach: Five cities were strategically sampled using convenient sampling technique represent the various diversifications in corporate compositions. Data was collected from 249 workers Bank. study utilized structural equation modeling construct evaluate proposed research model. Results: Social usage had a significant positive relationship with employee engagement knowledge transfer. Knowledge transfer no work performance Experience moderating effect between Research limitations/implications: covered employees one bank has implications generalization. used cross sectional data employed quantitative analysis. Mixed methods would have added some insights longitudinal could further unravel causal relationships among overtime. Practical implications: platform managers policy makers within banking sector should proactively harness utilize benefit bodies. Banking authorities allied stakeholders train ensure inclination usage. Originality/Value: Contributes theory by validating establishing theoretical findings provide respect development subsequent deployment practical guidelines for successful integration enterprise activities.